After five years of partnership, Chelsea Football Club ended there sponsorship deal with Japanese Yokohama Tires. Today, the club revealed there new kit on all there social media platforms and the fans have so many questions.
As a Chelsea fan and a writer, I felt a little obligated and happy to write on my club and the reason behind the ‘3’ on there kit.
Firstly, 3(Three) is a telecommunication company. They are the second largest telecommunication in the UK and one of the biggest in the world.
They were the first commercial network to offer a 100% 3g service in the UK and are currently among the few telecommunications network that supports 5g.
Dozens of companies fought for the partnership but Three was chosen. Not only because of the money and revenue they were set to generate for the club. The partnership is set to bring so many offers.
If you are a Chelsea fan and you are lucky enough to go to Stamford Bridge and watch Chelsea live, you would be sure to enjoy 5g service as the entire Stamford Bridge would be wired with 5g.
Also Chelsea would make a yearly 52.5 Million dollars from the partnership pushing them to 3rd on the highest earners list sitting behind Manchester City and Manchester United who earns 59 and 64 Million dollars respectively.
3 was founded by Robert Finnegan in March 2003 and have there headquarters in Maidenhead, England UK. They have a really wide coverage with network in over 71 countries.
The deal with Chelsea Football Club was signed late in January and the kit was designed by Nike a month later. Chelsea would also be debuting with the jersey today in there EPL fixture against West Ham.
However, fans have expressed there shock and disapproval with the jersey. The news of the kit trended across social media platforms this morning with many calling it wack and a plain design. Many have however expressed happiness and showed there appreciation of the jersey.