Chelsea fans divided as new 90s-themed home shirt is unveiled as they question sponsor and ask ‘wtf is the badge doing?’

CHELSEA have unveiled their new 90s-themed home shirt – leaving fans divided.

Stars of the past and present modeled the jersey – which is without a sponsor – and has a multi-coloured badge and Nike swish.

Enzo Fernandez and Reece James unveil Chelsea's newest kits
Enzo Fernandez and Reece James unveil Chelsea’s newest kits
Enzo Fernandez modelling the retro-themed jersey
Enzo Fernandez modelling the retro-themed jersey
Ben Chilwell poses in the new shirt
Ben Chilwell poses in the new shirt
Mykhailo Mudryk, Ben Chilwell and Reece James
Mykhailo Mudryk, Ben Chilwell and Reece James

The design left some fans in awe while others were simply confused.

One said: “No sponsor???”

Another agreed: “The no sponsor thing is so sad.”

One added: “Bruh wtf is the badge doin.”

But another argued: “Love the retro feel.”

And one said: “I think it’s beautiful.”

Chelsea have had a turbulent time trying to replace mobile phone provider Three.

The Blues looked set to sign a deal with Paramount+, but it was blocked by the Premier League.

League bosses intervened as they feared a link-up with the streaming service could upset rights holders.

It would not be permitted under the Deed of License – a contractual agreement between the league and its clubs.

German financial services outfit Allianz have also been considered but no deal has been done.

So Chelsea face kicking off their pre-season without a sponsor on their new retro kit.

Sam Kerr and Millie Bright pose in Chelsea blue
Sam Kerr and Millie Bright pose in Chelsea blue
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Influencer Ocean Lewis dons Chelsea colours
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Chelsea keeper Zecira Musovic shows off her new strip

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